John Beohm
Warner Bros. Discovery (WBD) has appointed John Beohm the local senior director of content planning and scheduling for its Max streaming service.
Max is due to launch in Australia March 31.
Beohm joins Warner Bros. Discovery from BINGE, where he was director of content for the past four years.
Beohm said it’s an incredibly exciting time to be joining WBD.
“The WBD library and upcoming slate is world class, and I can’t wait for Australian audiences to get their hands on the full Max experience," Beohm said.
Beohm will report to Magdalene Ew, head of content, streaming for APAC.
Ew said John is an exceptional talent.
"We are thrilled he is joining the Max team in Australia," Ew said.
"His experience across many of the market’s most loved and recognisable platforms, including across a broad range of content pillars, gives him a deep understanding of local audiences.”
Beohm joins Warner Bros. Discovery today, 3 March 2025.
Max will feature WBD’s slate of content, including The Last of Us, Euphoria, House of the Dragon and theatrical hits Barbie, Beetlejuice, Beetlejuice, Twisters, to fan favourites Friends, The Big Bang Theory, Rick and Morty.
Australians will have access to content from HBO, Warner Bros., Harry Potter, Discovery, the DC Universe, Animal Planet and much more.
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