Streaming service Binge has launched a campaign to promote the latest releases from comic book giant DC.
Binge will be showing the latest DC shows including Doom Patrol, Pennyworth, DC’s Legends of Tomorrow, Supergirl and the Emmy-nominated Watchmen, as well as movies such as The Dark Knight, Man of Steel, Wonder Woman and Green Lantern, from the DC Comics universe.
The campaign, which launched on Sunday, August 23, will be rolled out across print, out-of-home (OOH), digital, radio and social.
A dedicated Destination DC Binge Centre is also available now on the platform, highlighting all the best DC shows and movies in one place, while a ‘Serious about Superheroes’ homepage carousel has gone live in line with the DC’s Stargirl release.
Binge chief marketing officer Louise Crompton says the campaign, It’s time to get serious about superheroes, speaks to Binge’s mission to champion the freedom to indulge.
“Now, more than ever, is the perfect time to lean into the escapism that entertainment and the superhero genre provides,” Crompton says.
“Binge is proud to be Destination DC, home of superheroes that are more than meets the eye. Where stories are set in a world where danger, excitement and adventure are just around the corner, but where a vigilante with superhuman powers can always be relied upon to save the day.
“Whether it’s Courtney Whitmore, the proud wielder of the Cosmic Staff who fights evil as Stargirl, or the Doom Patrol, a collection of societal outcasts who use their accidental and unwanted abilities to benefit themselves and their world, or the iconic Batman, who makes it his life mission to wage war on the criminals of Gotham City, Binge has a superhero to inspire us all.”
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