Magnite has been chosen by Foxtel Media to enable programmatic advertising on ad-supported streaming service BINGE Basic.
As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms.
Advertising on BINGE launched in March 2023, with the introduction of ads onto the existing Basic tier, meaning there was a scaled audience for advertisers from launch.
Working with Magnite will allow Foxtel Media to build on this momentum and offer advertisers enhanced targeting capabilities along with programmatic efficiency, helping them to optimise campaigns and maximise return on investment.
Chris Oxley, national head of digital sales at Foxtel Group, said Foxtel is excited to be leading the way in the Australian streaming landscape by working with Magnite to unlock programmatic demand across BINGE’s Basic tier.
"This collaboration allows us to further enhance our ad offerings and provide advertisers with access to BINGE’s premium audience at scale by providing advanced and effective targeting capabilities," he said.
Juliette Stead, SVP head of JAPAC at Magnite, said by integrating Magnite's programmatic advertising capabilities with BINGE Basic tier, it's empowering advertisers to effectively reach their target audiences with greater efficiency.
"Together, we are shaping the future of programmatic advertising across the streaming landscape, and we look forward to delivering exceptional results for Foxtel Media and their valued advertisers," she said.
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