JCDecaux, the out-of-home partner of the Australian Olympic Committee, is showcasing the Tokyo 2020 Olympics with a campaiagn that updates the medal tally results across its digital network.
JCDecaux Head of Creative Solutions, Ashley Taylor: “With so much excitement surrounding the Olympics, we know that nobody wants to miss a medal moment. So, we are bringing the latest medal tally results to people across Australia to keep them informed of the latest developments! It’s such a fun, easy way for us to participate in the Games locally here in Australia, ensuring that we continue to cheer on our athletes and keep us in the medal chase.”
Australian Olympic Committee Head of Commercial Operations, Jess Hurford: “While we can’t travel to the Games this year, we know that Australians will be glued to coverage of the Games wherever they are, revelling in those key moments that only the Olympics can create. We have loved developing this partnership with JCDecaux to make sure that we don’t miss a minute of the latest results and so that the public can share in the success of our athletes over in Tokyo.”
The campaign is live across JCDecaux’s Smartframe digital signs across Australia, Airport and Rail environments.
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