Bigdatr expands into New Zealand

By AdNews | 9 December 2024

Auckland; photo by Dan Freeman via Unsplash.

Australian-owned advertising intelligence platform Bigdatr has expanded into New Zealand.

Bigdatr offers businesses the opportunity to monitor digital advertising creatives, as well as the ability to track and analyse how competitors are positioning their brands across digital channels like Facebook, Instagram, YouTube and more.

Beyond just exploring creative trends across digital display, social, and video media channels, users can also search and analyse competitor promotions, pricing strategies, and brand messaging in near real-time.

Earlier this year, the company partnered with Ad Standards, giving the complaints handling body access to Bigdatr’s advertising creative database, allowing it to quickly identify ads that are the subject of community complaints.  

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.