Bidstack, the in-game advertising and video game monetisation platform, and Venatus, the publisher monetisation and advertising platform for gaming and entertainment, have entered into a commercial partnership that will give Venatus exclusive access to Bidstack’s extensive video game advertising inventory across six key global markets.
Under the new partnership, Venatus will take sole ownership of direct sales of Bidstack’s in-game inventory across the US, UK, Germany, Canada, Australia, and South Korea, leveraging its global sales presence of more than 40 gaming specialists.
Access to Bidstack’s intrinsic in-game network adds another dimension to the Venatus offer, which centres on campaigns in-game, around the game, and away from the game including websites such as EA, Futbin, Rovio and custom activations on platforms like Roblox.
Venatus and Bidstack have previously collaborated to monetise esports properties such as Gfinity through advertising.
James Draper, founder and CEO at Bidstack, said Bidstack and Venatus have a shared history as innovators in the video game advertising space.
"Now, we’ve identified an opportunity to create massive value for both businesses, our customers, and partners through a major tie-in that combines Venatus’ gaming specialist sales heft with Bidstack's programmatic technology and carefully nurtured network of games," he said.
"With the tail winds behind in-game advertising, the opportunity is crystallising too quickly for Bidstack to capitalise on alone and we’re delighted to have Venatus alongside us.”
Rob Gay, co-founder and CEO at Venatus, said Venatus offers brands multiple touchpoints with consumers within, next to and around video games.
"With the rapid growth of intrinsic in-game advertising, we now partner with experts in the format and add another string to our bow on behalf of our customers," he said.
"This partnership comes at an opportune moment after the expansion of our US leadership team in June and, with Bidstack’s world class in-game network, we can build richer, more diverse campaigns on behalf of our clients in this incredibly exciting gaming media channel.”
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