Better Workplaces - Feeling homely at We are Social’s residential-inspired office

Socially-led creative agency We are Social transformed a three-storey 1916 brick chocolate factory into a collaborative, creative hub for its 60 staff.

Just off Abercrombie Street in Sydney's Chippendale, the office was designed by Siren Design in 2019 and features a wide-open layout, high ceilings and an array of casual working areas.

Outside the building.

Entrance looking up at the three-storey office.

In fact, the office was intentionally inspired by residential designs, Alice Coulthard, We are Social general manager, told AdNews. 

Even the staff’s dogs feel at home, as there’s always a couple wandering around and getting all the cuddles, as you can see from the 

“We have created touchdown areas that feel like living rooms, with furnishings that are residential in aesthetic - which seems to be our team’s favourite areas to work, and where the best ideas flourish,” Coulthard said.

Agency branding in casual seating area.

Despite the office having a seat for all the agency’s 60 staff, seating arrangements are flexible to encourage staff to collaborate, learn and communicate with each other in a relaxed and informal way. 

“As we work from the office 3 or more days a week, people are encouraged to sit wherever they like - either at their desks, next to the colleagues they are collaborating with, or have some quiet time at one of our standing desks or couch spaces,” Coulthard said.

“Not every conversation needs to be a meeting, and our space aims to facilitate casual conversations and catch-ups so we can help our clients solve problems faster and more effectively with ideas that get people talking.”

More casual seating, just in front of the formal staff desks.

The multi-functional town hall area is where most of the informal catch-ups, all-agency training, company meetings, and of course, lunch and afternoon drinks occur.

Most people bring their laptop and work from the banquette, enjoying the informal set-up, which is exactly what the space was designed for to encourage connection and fuel culture.

“Every morning, in our daily Newsroom meeting, our editorial team of 12 occupies the couches area and discusses what’s trending in Australia over coffee. This informal setting is where they come up with content and campaign ideas to insert our clients into trending conversations and help them capture the cultural zeitgeist,” Coulthard said.

Casual couches for work in 'the town hall area'.

Just behind the couch, features one of many different-sized meeting rooms that make it easy to spread out and accommodate the agency’s evolving working styles. The agency has even given a nod to the building’s sweet heritage with the names of the meeting rooms - Cherry Ripe, Old Gold, Freddo and Caramello to name a few. 

The other side of the town hall area.

The town hall area also features a mega screen constantly showcasing top stories and trending creators.

“Not only is it a great conversation starter over lunch, but most importantly an input that allows us to create culturally-relevant work for our clients, based on the latest trends," Coulthard said.

"As we are all entertainment junkies, we gather around it to watch the biggest global events live, from the Oscars to the Superbowl, which conveniently happen around lunchtime."