The Australian Association of National Advertisers (AANA) has announced managing director of The Demographics Group, Bernard Salt AM will complete its line-up of speakers for Reset.
The COVID-19 pandemic has encouraged Australians to forsake the glitzy CBDs and return to their homelands, their heartland, the land of their youth: the great Australian suburbia.
However, suburbia as it was once known is being reimagined in 2020 with a little help from the business community.
At Reset, Salt will build upon his expertise in observing and anticipating behavioural trends to examine how the pandemic has impacted consumers, returning them the suburbia and also provide insights to help keep brands ahead of the curve and offer
“As a maestro in interpreting social behaviour, Bernard is in the perfect position to help marketers anticipate long-lasting changes in consumer behaviour, as 2020 has forced many people to re-evaluate how they want to live and what they value most,” the AANA CEO John Broome says.
Accompanying Salt at Reset is former Prime Minister the Hon. Julia Gillard AC, Swans legend and iDiC CEO Adam Goodes, Telstra CEO and MD Andy Penn, MECCA Brands founder and co-CEO Jo Horgan and CEO and co-founder of Who Gives A Crap, Simon Griffiths.
Australian comedian Joel Creasey and Nine journalists Brooke Boney and Amber Sherlock will support the stellar line-up of guest speakers as hosts.
AdNews is the exclusive trade media partner for Reset 2020.
Reset will take place at The Australian Turf Club, Randwick in Sydney on November 27, 2020 and incorporate a live streaming option. To register visit: reset.aana.com.au
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