Bendigo Bank forms new brand, marketing and communications division

By AdNews | 3 September 2024
 
Taso Corolis, Sarah Bateson, Richard Fennell and Xavier Shay.

Bendigo and Adelaide Bank has formed a new brand, marketing and communications division.

Sarah Bateson has been appointed chief marketing officer, based in Bendigo.

Taso Corolis has been appointed chief customer officer, consumer banking, with a focus on continuing to drive portfolio growth and productivity enhancements for the benefit of our customers.

Other leadership changes include Xavier Shay appointed to chief digital officer.

Bendigo and Adelaide Bank CEO and Managing Director Richard Fennell said the changes would support the Bank’s growth agenda.

“After carefully considering the capabilities we need to deliver against our objectives and to continue meeting the evolving needs of our customers, I am pleased to announce the following changes and additions to the executive team," Fennell said.

 

 

 

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