Electronics Group Jaycar has appointed independent digital media agency Bench Media to manage its digital media strategy, planning and buying account for Jaycar and Road Tech Marine across Australia and New Zealand.
Dave Burns, Jaycar general manager marketing, said the digital media landscape is in constant evolution and the company felt Bench Media with its willingness to be a partner (not just a supplier) made them the ideal choice.
"We’re confident Bench will deliver improved results from our digital media than what our internal resources will allow," Burns said.
Shai Luft, co-founder and COO at Bench, the agency is all about digital disruption and Jaycar has a unique focus on electronic enthusiasts and digitally savvy customers.
"We couldn’t have asked for a more meaningful partnership," Luft said.
“The digital media landscape is evolving rapidly. We’ve invested heavily in expanding our media and data partnerships which offers a distinct advantage to brands such as Jaycar Electronics and Road Tech Marine who have niche audiences that are not that easy to find.
"We’re thrilled that the marketing team at Jaycar have chosen to partner with Bench and we’re looking forward to working closely together to grow Jaycar further."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.