Global recruitment company Hays Recruitment has appointed Bench Media as one of its digital media agencies of record, responsible for launching B2C and B2B campaigns.
Bench Media’s remit covers media planning, buying and strategy across digital channels, including social media, dynamic display retargeting, and DOOH advertising.
The agency will collaborate closely with Indago Digital on the Hays account. Indago Digital has been working with Hays Recruitment since 2021 with a focus on paid and organic search.
The account will be led by Bench's Erin Fraser (digital strategy) and Ben Farnsworth (strategic partnerships).
Bench Media CEO and co-founder, Ori Gold, said the agency understands the importance for brands to have an unbiased overview of their advertising activities, enabling them to quickly assess what’s working, what’s not, and what their next steps should be.
"This is especially crucial when a brand engages multiple specialist agencies. They need one source of truth, and that’s why we developed Bench Connect so clients receive outstanding results across their agency village,” he said.
“The campaigns feature innovative strategies such as targeting companies through office building lobby screens and reaching potential candidates with customised ads tailored to their skills and desired job titles."
Hays Recruitment's marketing director for Australia and New Zealand, Laura Dalziel, said the company has developed a holistic and full-funnel approach to marketing strategy and is delighted to welcome Bench to the agency village to complete this picture.
“Their addition provides us with access to previously untapped channels and data sets while their Bench Connect technology allows us to see all campaign activities in the same place so we can concentrate on driving business growth and helping our clients match with the best talent and vice versa," she said.
"It's an exciting chapter in Hays marketing journey and we are looking forward to seeing it unfold."
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