Ben Sumpter.
Foxtel Media has appointed Ben Sumpter to the newly created role of Melbourne business development manager.
This marks Sumpter’s return to Foxtel Media, previously serving 15 years with the organisation, most recently as client engagement director and GM of Melbourne. He has also held senior roles at Seven Network and Network 10.
Sumpter will focus on expanding Foxtel Media’s footprint in Victoria, fostering new partnerships, and unlocking targeted advertising opportunities for brands. The role will see him focusing on the fast-growing independent agency and direct advertiser space.
Foxtel Media's chief sales officer Nev Hasan said with years of experience, Sumpter's the ideal candidate to grow the Melbourne market with a new client base.
"The media industry and our advertising partners are shifting to a new norm, and having someone like Ben, with deep experience and established relationships, will help Foxtel Media speak to the market at all levels," he said.
"We’re excited to build on our traction in Melbourne with Ben’s leadership."
Sumpter said in the four years he's been away, Foxtel has moved to a digitally led pioneer in the streaming scene.
"Now with over 4.6 million digital subscribers and Foxtel Media’s Characters offering across Kayo Sports and BINGE, advertisers have unparalleled targeting options across locations and audience segments," he said.
“Being able to target audiences from specific locations changes the game for local brands, especially with Melbourne’s passion for AFL and NRL. It’s an exciting time to be working at Foxtel Media, and I look forward to growing our business throughout Victoria, " said Ben Sumpter, Melbourne Business Development Manager at Foxtel Media."
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