Ben Shepherd has been appointed chief investment officer of dentsu ANZ’s media portfolio, supporting the Carat, iProspect and dentsu X brands, reporting to CEO Danny Bass.
He was most recently at Bain & Company, leading the FRWD marketing and customer experience practice across Australia and New Zealand.
He has also worked for OMD Australia, CHE Proximity and PwC Australia. His work has been recognised at MFA Awards, Festival of Media APAC and IAB Awards.
Shepherd: “I am beyond excited to be joining dentsu. As clients navigate an increasingly complicated media landscape, the opportunity to become a central part of a curious and capabile team delivering innovation, opportunity and effective results for our clients and partners across the entire media ecosystem is.one I am grateful to be a part of.”
Bass: “Ben’s ability to cut through and make the complicated simple makes him the perfect choice to join our business.
“With the media landscape changing rapidly, and clients looking for simplicity, Ben will be able to identify and generate value across all media opportunities, helping our clients navigate the never before and grow.”
Melanie McDonald, currently general manager of investment for the dentsu media group, has been promoted to chief commercial officer.
McDonald, with dentsu for nearly 31 years, is looking forward to taking on new responsibilities.
Shepherd starts January 16.
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