Sports website, network and content producers The Sporting News has signed an agreement with TV sports channels beIN SPORTS to commercialise its SVOD, website and social sports offering in Australia and New Zealand.
More representation partnerships will be announced as the business continues to grow in Australia.
beIN Asia Pacific director, distribution and country manager ANZ John Armitage said the company is thrilled to collaborate.
"The Sporting News’ deep market knowledge and proven track record in driving premium advertising opportunities will be instrumental in maximising the value of our offerings," Armitage said.
"Together, we aim to create new avenues for brands to engage with a highly passionate and diverse audience."
The Sporting News executive vice president ANZ and SEA lead Wade Maris said the addition of beIN SPORTS solidifies the network's position as a global leader in sport.
"And complements our burgeoning streaming offering with the popular NFL League Pass, DAZN and US Basketball Streaming League Pass in Australia," Maris said.
“With beIN SPORTS line-up of European and English football, and premier tennis tournaments, as well as our NFL and American Basketball games, Sporting News will provide a powerhouse offering to advertisers in Australia during spring and summer, when local winter footy codes wrap up and when and we really step in as a leader in live sports consumption.
"We are excited to welcome beIN SPORTS to our network.”
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