TV sports channels beIN SPORTS has extended its partnership with M&C Saatchi Performance to lead its growth efforts in Australia and New Zealand.
Building on the success of their collaboration in Southeast Asia (SEA), M&C Saatchi Performance will leverage a data-driven, localised approach to expand beIN SPORTS Connect subscribers in ANZ.
M&C Saatchi Performance will implement an agile and targeted marketing model, applying data and learnings from their Southeast Asia work while adapting to the local nuances of the Australian and New Zealand sports landscapes. The agency will focus on identifying and engaging niche yet passionate sports fan bases through highly targeted digital media strategies.
In Southeast Asia, the agency helped beIN SPORTS drive marketing strategies across multiple digital channels, including search, social, and programmatic media.
M&C Saatchi Performance ANZ director, Bobbie Gersbach, said the agency looks forward to supporting beIN SPORTS in its subscriber growth journey.
"It’s exciting to play a part in connecting passionate audiences to such a great broadcast experience," said Gersbach.
beIN SPORTS Australia and New Zealand director, John Armitage, said that M&C Saatchi Performance has expertise in growth marketing and their deep understanding of the regional dynamics
"We are confident that this partnership will enable us to effectively connect with sports fans across Australia and New Zealand, driving increased subscriptions to beIN SPORTS CONNECT and the beIN SPORTS channel on Amazon Prime Video," he said.
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