A group of Queensland peanut farmers has performed and released a song ‘We’re Simply Nuts (for Aussie Peanuts)’ to raise awareness that Bega Simply Nuts only uses 100% Australian peanuts in its peanut butter.
The song was recorded and filmed on a peanut farm in Bundaberg and features a bunch of local peanut farmers, including three generations of Rackemann family peanut farmers. It encourages people to “spread the message, spread it smooth – or crunchy”.
Bega is working with Aussie peanut farmers to grow the size of the Aussie peanut industry, with two thirds of the peanuts that are consumed in Australia imported.
Bega brand manager Jacqui Roth says the song supports peanut farmers: “We’re really proud of our farmers and we hope all Aussies do themselves a favour and give this song a spin, and more importantly support our Aussie farmers by buying Simply Nuts.”
Thinkerbell chief creative tinker Ben Couzens says the ballad is a nutty way to convey Bega’s passion for home-grown peanuts.
“Simply Nuts is a natural peanut butter brand that prides itself on only using 100% Aussie peanuts. We thought a nutty way to get Australia to see the brand’s passion for home-grown peanuts was to get the farmers to put down their tools for a day and pick up a microphone,” says Couzens.
“They might not be the world’s best singers, but they are bloody good at growing the world’s best peanuts.”
Third-generation peanut farmer Mark Rackemann says the farmers put their heart and soul into the song.
“I’ve been growing peanuts my entire life and, along with my family, couldn’t be happier to be involved in recording We’re Simply Nuts (For Aussie Peanuts),” says Rackemann.
“This is just what our industry needs to promote our Australian growers. We put our heart and soul into this song and we hope people love it.”
The song premiered on Queensland’s Hit 89.1 and 4SD radio stations on October 21 and made the news across mainstream media including Channel 7 Sunrise, Channel 7 regional news, Channel 10 regional news - WIN, ABC news (Wide Bay and Tropical News), Bundaberg Today, Queensland Country Life and Burnett Today (Kingaroy). It will also roll out on TV and digital.
Credits:
Client: Bega
Matt Gray – Head of Marketing
Jacqui Roth - Marketing Manager
Tim Tielen - Assistant Brand Manager (Peanut Butter)
Hannah Saliba – Brand Communications and PR Manager
James Coleman – Marketing Manager, Digital & Communications
Phoebe Bullen – eCommerce & Social Media Manager
Agency: Thinkerbell
Izzy Daniels - Thinker
Regina Stroombergen - Lead Creative Tinker
Madeleine McConnachie - Lead Media Thinker
Tom Vizard - Lead Creative Tinker
Ben Couzens - Chief Creative Tinker
Terry Mann - Content Tinker
Grant Anderson - National Head Producer
Adam Ferrier - Chief Thinker
Nikia Shepherd - Head Thinker
Alexander Brinkhoff - Lead Media Thinker
Content Creation: Light & Shade
Josh Zaini - Director / Co-Founder
Emma Horne - Producer
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