BBC Earth on Foxtel and Fetch has got a new on-air look as part of a global rebrand with a new suite of channel branding elements.
BBC Earth shares and celebrates the incredible wonders of our universe, taking viewers on a journey of discovery - from the smallest creature under the microscope to the limitless expanses of space.
The new creative refresh, developed by the BBC Studios Creative team, celebrates the premium brand and reflects on some of the content that has been created and broadcast globally, including Blue Planet II, Frozen Planet II and The Green Planet.
This suite of brand-new logos and assets reference a circular device that captures content and stories, representing the “Window to the World” and transporting viewers out of their surroundings into realms of infinite wonder. The new look has already started to roll out globally across all platforms.
The BBC Studios Creative team is headed up by ECD Nick Meikle, who said the team wanted to elevate the heritage of the circular device within the current brand, to give it real purpose and dimension.
"The core brand idea is a 'Window to the World'," he said.
"A circular window that represents the Earth and the infinite wonder it has to offer. It is a visual mechanic that seeks to relentlessly discover immersive moments, bringing spectacular stories into the homes of our audience, creating an emotional connection to our planet, and connecting them to the world at large.
"The brand refresh also gave us the opportunity to unify the visual language across all touch points from this central idea, as the brand has evolved significantly since its original TV launch over eight years ago.”
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