Are Media launched today, the new name for Bauer Media, the group sold to Mercury Capital.
The name is a representation of being present, a quiet confidence that reflects the position as the market leader with a rich heritage in storytelling. The key foundations of Audience, Reach and Engagement are also reflected in the word Are.
A new "Be Captivated" brand positioning has also been unveiled, recognising how Are Media’s audiences savor and soak up its attention-holding content and experiences across beauty, fashion, homes, food, motoring, industry, entertainment and lifestyle.
Brendon Hill CEO of Are Media: “With new ownership and a new identity comes a refreshed and reinvigorated focus, one which embraces our existing strengths while allowing us to innovate and move into new areas.
“We will continue to deliver captivating, premium magazine content and experiences across print, digital, books, rewards, events and TV, connecting six in ten Australian women with commercial partners each and every day.
"The new visual identity communicates a leaning in, a joining up with the central strength of the letter R, anchoring the connection between audience and engagement with our brands and advertisers”.
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