Simon Langley, Ana Lynch, Angela Morris.
Independent agency Bastion has secured the creative account for Kellanova, taking over from Leo Burnett and VML to become the consolidated creative partner for Kellogg’s Breakfast and Wholesome Snack brands across Australia.
This account expands on Bastion’s recent project celebrating Kellogg Australia’s100-year milestone.
The creative for Kellanova salty snack brands, including Pringles, continues to be led by Thinkerbell in ANZ.
“Kellanova is innovatively transforming its products, and we’re excited to deliver a bold, contemporary new creative approach to how they go to market in a way that will cut through and resonate with today’s consumers,” said Simon Langley, chief creative officer at Bastion.
“Our integrated team’s ability to bring to life unique insights across all channels and formats will help Kellanova build stronger, long term brand connections.”
Ben O’Brien, commercial director at Kellanova Australia, said the decision is a testament to the strong work Bastion has delivered.
"We look forward to leveraging their creative expertise to continue building our brand legacy," he said.
"The appointment and expanded remit are effective immediately, marking a defining moment not only for Bastion but also for the broader ANZ independent agency landscape showing that more and more clients are now more open to and supportive of independent partners who deliver agile solutions."
Angela Morris, chief strategy officer at Bastion, said the agency brought a unique understanding of consumers, brands, channels and the category.
“Our proprietary insight-led approach and integrated strategy will help Kellanova leverage and build their brands to connect and compete more strongly than ever."
Ana Lynch, managing partner at Bastion, highlighted the significance of the relationship with Kellanova.
“We’re excited to continue this journey with Kellanova, guiding them through this transformative period with a cohesive strategic and creative approach thanks to a talented team with the skills and capabilities they need to deliver a stronger
future.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.