Isabel Zhang.
Fully-integrated positive change agency Think HQ has named Isabel Zhang as head of cross-cultural research.
She joins Think HQ after more than six years at Bastion as GM of cross-cultural research.
Following her move to Think HQ, she will continue her leadership role within the Australian Institute for Diversity in Mental Health, where she works to reshape mental health approaches to better support multicultural communities.
At Think HQ, she will sit within the agency’s strategy and insights team and also work closely with the agency’s multicultural communications arm, CultureVerse.
Think HQ founder and MD Jen Sharpe said she has been been admiring Zhang's work and contributions to the industry for years.
"2025 marks our 15th anniversary and I can’t think of a better way to kick things off than by welcoming Isabel to the team," she said.
"Isabel is a fantastic researcher with an enviable reputation across Australia and the wider APAC region, and I know that her research pedigree and commercial smarts will make a big impact at Think HQ and the value we can offer the market.”
Zhang said her entire career has been focused on acting as a vital bridge to help organisations, business and brands connect meaningfully with multicultural communities both here in Australia and globally.
"Think HQ is uniquely positioned to connect with today’s Australia, so joining a fantastic team at a truly rare agency was an opportunity I couldn’t pass up, she said.
"I’m here and I’m ready to get to work!”
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