Corporate affairs agency Bastion Reputation is continuing its Sydney growth with the appointment of former NSW Government senior media advisor, Sally Taylor, to its team.
Taylor joins as a senior communications strategist after spending the last six years in government where she worked as a media advisor across a range of ministries and portfolios, which followed stints in agencies at The Media Store and TLA Worldwide.
She has held senior positions for the NSW minister for Aboriginal Affairs, Early Childhood Education and the minister for Agriculture and Western NSW. Taylor has also worked in the office of the deputy premier on two election campaigns.
She said the dynamic and diverse nature of the work at Bastion Reputation was immediately appealing to her, as was the range of skills and experience her new colleagues brought to the table.
“My previous roles have given me an understanding of how to navigate complex issues in the media and create strategies that help tell a story to achieve a positive outcome," said Taylor.
"I’ve joined Bastion at a really interesting time when it comes to the media and political landscape in Australia, so I can’t wait to see how we can leverage that for our clients.
“It’s great to be back in agency land after my time in politics and I’m really looking forward to making a positive contribution to the Bastion Reputation team.”
Bastion Reputation managing director, Clare Gleghorn, said the agency is excited to welcome Taylor to its growing Sydney team where she’ll work closely with Tess Salmon and Kaysia Thompson to continue building on its client base.
“Sally’s recent government and media experience, coupled with previous time in agencies are a great addition to our team and we are already seeing the benefit after only a few weeks in the role," she said.
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