Strategic brand, commercial and experiential agency, Bastion EBA, has announced several key promotions and new hires.
“As we come out of the post COVID period, we aremaking strategic movesas a businessin order to quickly evolve and adjust ourbusiness model to be more creatively driven because clients need to engage consumers in different ways," Bastion EBA CEO Matt McCann says.
The Bastion EBA business model will evolve its traditional model and focus on key client disciplines.
Lizzie McManus, who has been at Bastion EBA for more than two years now and previously held the title of head of brand experience, has been promoted to general manager.
A new recruit Gus Magee joins the Sydney office as creative director.
Magee was previously creative director at Amplify in Sydney.
Bastion EBA has also recruited a new senior client lead based in Melbourne, Bridget O’Sullivan.
She has held roles including head of Toyota at Gemba, worked at We Are Fearless in London and also client-side at Telstra.
The agency has made a number of internal promotions which include Nick Sloman and Vivienne Avey both becoming group directors.
Mitchell Crowe-Hardy has been promoted to creative strategy director and Marika Mulvey to senior brand experience manager.
“We are really proud to be promoting our people as they have gone through enormous growth as leaders and in their respective areas," McCann says.
"It is great to beable to recognise their unwavering commitment during what has been a year like no other. These guys have shown incredible resilience and continue to raise the bar in the work that we do for our clients.
“We are excited for the future and in really good shape as an agency, and with the support of the wider Bastion Collective teams, to take our business forward, in a strong environment post-COVID, where authentic brand experiences both digitally-led and physically show-stopping are more important than ever."
Bastion EBA’s recent brand projects include supporting the launch of Kia’s new brand at the Australian Open by creating a 3D anamorphic digital installation and car display.
In November last year, the agency partnered with sister agency Bastion Effect to deliver an integrated campaign for Xbox.
This involved the official Xbox takeover of New Zealand‘s Queenstown where it was transformed into ‘Greenstown’ to launch the new Series X console.
Last month, Bastion brought to life a live-streamed show of 50 drones flying over Sydney Harbour for Xbox ANZ, to celebrate the third Anniversary and Season 2 launch of Sea of Thieves.
Bastion EBA’s client roster includes clients such as Kia, AIA, L’Oreal, Bunnings, Ferrari, Kennedy, Under Armour, The Starand and Hostplus.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.