Bastion Creative has appointed Susan Bird as managing partner to lead its Creative practice in Melbourne.
Prior to joining Bastion, Bird held the positions of client partner and GM at AJF for more than a decade, during which she lead some of AJF’s largest client relationships including Officeworks, Specsavers, Bega, Australian National Preventative Health Agency (ANPHA), Bendigo Bank and Brown Brothers.
Mike Godwin, national managing director at Bastion Creative, said he has tried to hire Bird on several occasions, but the timing or the opportunity was never right.
"You must be persistent when it comes to the industry’s best talent! I’m so pleased that this time around, our stars have aligned, and the opportunity and timing is right for both Sooze and for us here at Bastion,” he said.
“Susan is first and foremost a warm, engaging, and all-round lovely person, who’ll make a critical contribution in attracting, nurturing, and building on a super talented pool and helping maintain the positive culture we’re proud of.
"Externally, her passion is to help build and lead positive client relationships – she cares about the health of her clients’ businesses and brands and her track record in this space is as among the industry’s best. After watching her do this from afar, I’m very excited that we can do it together now! And I know our team and our clients will feel the same.”
Bird said she is thrilled to be leading Bastion Creative in Melbourne and to be joining a rapidly growing and talented team.
"I am also truly excited to be partnering with our wider team of co-located specialists, a model which enables us to deliver more connected and compelling brand experiences that deliver great results for our clients," she said.
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