Sydney-based creative and strategic agency Bashful has been appointed as the creative agency for property solutions provider Lend Lease and men's clothing brand yd.
Lend Lease appointed Bashful due to previous work the agency has done for the organisation. There was no pitch for the account, and Bashful recently launched a campaign for the Lend Lease retail gift card program.
The agency will develop work for Lend Lease's retail assets around Australia, including 15 shopping centres.
Michael Dockery, Lend Lease general manager of marketing retail, said: "Bashful has proven strategic and creative strength, backed by account management expertise you can rely on."
Meanwhile, men's apparel brand yd. has appointed Bashful as its creative agency after a four-way tussle. Bashful's first project will involve the development of a 2011 Autumn/Winter campaign.
Bashful's client list includes Van Heusen, Jacqui E, Mid City Style Space, Bloch, Wrangler, Goldwell and Zimmerman.
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