Independent creative agency Bashful have acquired a 50% stake of Australian fashion, beauty and lifestyle PR agency Tailor Maid Communications.
Tailor Maid Communications was founded in 2006 by Sally Brown and Chrissy Biasotto, who will remain as directors of the agency.
“We are very excited to team up with TMC. They will join Bashful and Smile under the Bashful Group banner providing a PR extension to both Bashful and Smile," Bashful CEO Simon Bookallil says.
"We will then work together to offer full service to all of our clients.”
As part of the acquisition, Tailor Maid Communications has undergone a rebrand, launching with a new name, TMC, and
a fresh aesthetic including a new logo and website.
TMC specialises in publicity, influencer, media relations, events, celebrity and influencer management, and social media management.
“We have a history of working with the team at Bashful, we know each other’s businesses and we’re a strong cultural fit," TMC director Chrissy Biasotto says.
"Through this partnership we will also be able to give our team further opportunity to widen their knowledge and experience, building the strength of our combined offer."
The partnership launches with the first joint client win, Laser Clinics Australia.
The full service agency has been engaged to work with them across brand, retail, public relations, influencer management and social creative services.
“This partnership further strengthens our position in the market," TMC director Sally Brown says.
"Our agency needed a larger team with a broader skill set, offering our clients an agency with the full-service package.”
TMC has relocated to the new Bashful House offices situated in Potts Point.
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