Barry’s Drinks, part of the Alter Ego Drinks portfolio, has appointed Media33 for strategic media planning and investment.
The partnership is set to commence immediately, with initial campaigns planned for launch in the coming months.
Barry’s Drinks co-owner Robbie D’Orazio said the company is thrilled to bring Media33 on board as its media agency partner.
"Their creative approach and deep expertise in navigating both digital and traditional media landscapes align perfectly with our vision for Barry’s Drinks, and their strategic insights will play a crucial role in amplifying our brand’s reach and resonance with consumers," D’Orazio said.
Barry’s Drinks co-owner Bailey Smith said Media33 brings a wealth of experience and a fresh perspective to its thinking.
"Their ability to understand the essence of our brand and return fire with such alignment & creativity is already getting us excited for what is to come," Smith said.
"We look forward to working closely with the team to achieve our ambitious goals and see what campaigns and collabs we can come up with.”
Media33 executive director Michael Lambert said the agency is rapt.
"The brand has such strong ambitions and goals and that is exactly what we love at Media33: a challenge, but more so a competitive challenge," Lambert said.
"We look forward to a successful collaboration and to contributing to Barry’s Drinks’ continued success and growth.”
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