Madame Tussauds Sydney has partnered with brand experience agency Banter to create a hybrid physical and digital installation called Serve Like Dylan (Alcott).
Banter has created a stadium-like atmosphere and installed a replica of the Australian of the Year's tournament wheelchair for people to sit on.
Matt Meszaros, marketing manager, Madame Tussauds Sydney: “Having Dylan at Madame Tussauds Sydney is truly an honour. What he has achieved on and off the court is undeniably remarkable. We thought what better way to celebrate Dylan than to let people be like him."
Patrick Rutkowksi, creative technologist, Banter: “This installation not only highlights Dylan’s incredible skills and achievements as an athlete, but is also inclusive by design.
"Creating an experience that all people can enjoy has been incredibly important to the team throughout the process and we are very happy with how it has turned out.”
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