PERTH: Bankwest Business has appointed Host as its creative agency, extending the bank's relationship with the agency, which already handles the main Bankwest Retail account.
"There's huge oportunity for Bankwest in aligning our brand vision, so it made a great deal of sense to have a single partner working across both organisations," Bankwest marketing director Paul Vivian said.
Host client service director, Richard Birkby, said: "They've rolled out a revolutionary model of retail banking and it will be equally exciting working with them as they develop the business banking operation."
Bankwest has worked with Host since 2007 and was behind the "Happy Banking" ad campaign. The new appointment, awarded without a pitch, is effective until 2013.
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