The 2024 BADC Awards, held at new The Star Brisbane, celebrated the region's top creative talent, showcasing the best in advertising and design work from the past year.
The evening was emceed by Australian actor and Brisbane’s own Gyton Grantley.
This year's awards theme by Khemistry celebrated Brisbane’s creative community doing 50 Years Of Whatever It Takes – to nail a brief; meet a deadline; give their all; but above all, to inspire excellence and create award-winning work.
Independent wine label Foreign Friends and creatives Tyler Russell and Crystal Davis took out best of show at the 2024 Brisbane Advertising and Design Club Awards for its product packaging range.
Queensland Health was named client of the year.
Foreign Friends an emerging all-female winemaking team with a design challenging industry standards and inviting consumer connection through the product.
The most awarded agency based on number of medals was Publicis with six silver and 10 bronze.
However, CHEP Network Brisbane took home the trifecta with three gold, seven silver and four bronze — most of these for their work for clients Michael Hill Jeweller, Queensland Health, and Norco.
The most awarded campaign was Sunshine for Queensland Health taking out a total of 13 medals across categories Film Online, Online Campaign, Direction, Editing, and Sound Craft. Publicis followed with five medals each for Unplyable and Donated Subtitles.
BCM’s Inter(net)vention campaign took home two gold medals, two silver, and a bronze.
The Inter(net)vention is a data-driven digital campaign using search-data-based insights to identify and support a hard-to-identify audience: Australians experiencing suicidal ideation.
BCM’s Avon Ang, strategist and insights analyst, was also awarded the first Otis Recruitment Rising Star Award.
Justine Armour, one of Brisbane's most successful creative exports, chaired the judging panels for the 2024 BADC Awards.
“The judges were delighted to see work coming out of Brisbane which competes with the best national and global work. We were inspired and congratulate all the finalists and winners,” Armour said.
A Hall of Fame induction was made on the night honouring Jamhouse Creative owner Garry Smith, the widely respected music and advertising industry identity and former BADC president.
Smith’s experience as a composer, producer, arranger, writer and director spans nearly four decades.
BADC president Stuart Myerscough said the quality of world-class work once again on display in this year’s awards is truly inspiring and is a real testament to the health of Brisbane’s creative community.
“Our judging panel had an extremely difficult job to do, and we congratulate all the medallists and finalists on their truly outstanding creative work in what was a stellar year," Myerscough said.
“In celebrating our 50th year it was fantastic to look back on five decades of Queensland creative achievement and celebrate its success.
“We’re also proud to unveil our new website from Niche Studio which showcases all this amazing work.”
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