Developer and publisher of gaming and video content Azerion has appointed Jem Salcedo to head its Melbourne operations.
Salcedo, who was previously promoted to the head of sales ANZ eight months ago, will now relocate to Victoria and add this extra focus to her responsibilities.
She originally joined Inskin Media, which was integrated into Azerion in June 2022. This integration allowed Azerion to offer advertisers a combination of creative and ad tech targeting across premium publishers, executing campaigns across four creative pillars: performance, high-impact display, gaming, audio, and video.
She previously worked at Val Morgan cinema group and News Corp before joining Inskin Media three years ago.
Georgia Woodburne, Azerion's JAPAC MD, said: "We have developed strong partnerships in the Melbourne market over the years, and these partnerships continue to thrive following our integration into Azerion JAPAC.
"With the growing demand for post-cookie custom creative performance advertising solutions, it's time for us to have a physical presence in Melbourne and launch our office there, and Jem is the right person to do this."
Salcedo said: "Azerion is well-positioned to meet the increasing focus on performance and strong creative in the digital advertising market.
"We have a strong heritage in high-impact advertising and our full-funnel performance advertising offerings give brands the ability to achieve their campaign objectives. The Melbourne market presents ample opportunities, and I am eager to make an impact for Azerion."
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