Ad Council's AWARD Uni, a course to accelerate the careers of mid-weight creatives, will launch next month at This Way Up: Australia’s Advertising Festival of Creativity.
The series of six workshops, chaired by Jonathan Kneebone, co-founder of The Glue Society, and a team of CCO and ECDs, is designed for creatives with three to five years’ experience.
Kneebone has helped develop the careers of some of Australia’s best creative talent. He’ll be joined by co-curators Mandie van de Merwe (CCO, Dentsu Creative), Julian Schreiber (Partner and CCO, Special Australia) and Barb Humphries (ECD, The Monkeys) in bringing AWARD Uni to life through interactive sessions and short, inspirational lectures.
“We’ve established AWARD Uni to help them overcome those hurdles and guide them in reaching a turning point in their career where things start to run seamlessly, from communicating and creating momentum around an idea to judging it on its merits, selling it through the agency, getting it made in the way they want and more," Kneebone said.
“The course will help them catalyse their creative capability, critical thinking and confidence.”
Two modules from AWARD Uni will take place in-person at This Way Up at Sydney’s Museum of Contemporary Art on August 16 and 17.
Attendees will then be able to complete the remaining workshops online under the careful guidance of Kneebone, Van Der Merwe, Schrieber and Humphries - with more mentors to be announced in coming weeks.
Cam Blackley, AWARD Chair, said AWARD runs the longest-standing and most respected professional development program for creatives in Australia.
“Training for mid-weight creatives has been the missing link for many agencies in recent years, and it has been rewarding to develop a curated course that inspires and fosters actionable creative skills, things that will help people to make their mark and reach their potential,” Blackley said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.