Independent full service agency Awaken has won the Visit Newcastle account.
Awaken has been appointed as the lead media strategy, planning and buying agency for Visit Newcastle, winning the business following a tender by City of Newcastle. The first campaign for Visit Newcastle its due to launch this month.
Financial mentor and business consultant Kathryn Williams from KMint, following an audit of the agency, noted growth of 1,825% over the past five years.
She said: “Awaken has successfully harnessed global resources, optimising time zones, aligning with industry partners and authorities to deliver measurable results for clients. Focusing its expansion providing integrated creative and digital media services, revenue has doubled year-on-year realising 1,825% growth over the past five years."
Awaken has added several new clients in recent months including whiskey brand Proper 12, tool provider Husqvarna, and McCarroll’s Automotive Group, while also driving growth for its existing clients, including the Proximo group’s Jose Cuervo and Kraken Rum, Panasonic, and Energizer.
Awaken founder and CEO, Chris Parker, said: “ We’re excited to partner with Visit Newcastle with its first campaign to launch this month. It’s humbling to see how our agency has grown in such a short period. Our client base is really a product of our significant investment in our creative division – we’ve built a reputation as an agency that wins awards for its creative campaigns and our ability to successfully blend strategic, media and creative thinking.
“Awaken is now seen as not just a service provider, but a partner. Our clients are looking for an agency that can plan and deliver a cohesive creative and media strategy. Additionally, media has evolved, with a real focus now on ‘attention’ as a true human metric. As a full-service agency, Awaken has the creative, production, and media buying skills that allows us to plan and measure attention cohesively.”
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