Native content platform Avid Collective has formed a new structure for its senior executive team, with founder Luke Spano and commercial director Ezechiel Ritchie moving to new roles.
Spano, currently Avid’s managing director, will move into the newly created CEO role, while Ritchie has been promoted to general manager.
Spano will shift the majority of his focus to the business’ overarching strategic direction, exploring international expansion and new business ventures.
Ritchie will lead day-to-day business operations across all functions, along with managing all larger commercial partnership discussions with brands and agencies. He will continue to report to Spano.
Ritchie joined the team in November last year, following senior leadership stints at Jellysmack, Taboola and Google.
Spano said this evolved operational structure gives Avid the best chance of expanding.
"And Ezechiel’s promotion will help us step into the next phase of our growth. We’ll do that through larger commercial partnerships and a more sophisticated internal structure - both of which Ezechiel is best placed to lead, given his extensive experience leading high-growth businesses," he said.
"The impact he’s already had in his first six months at Avid has been extremely valuable, and I’m excited to see how he continues to elevate from a more central place within our business."
Ritchie said it's an exciting time to be at Avid, as it continues with its mission to make advertising an engaging part of people's lives, rather than interrupting it.
"The impact of our innovation over the past two years is reflected in our company’s remarkable growth and I’m thrilled to be able to support the team to continue this growth trajectory over the years to come.”
The new structure follows the appointments of Niki Jones as head of operations & enablement, Rob Ewing as head of agency partnerships and former commercial director Tom Gunter’s move into the product & solutions director role to focus on leading Avid commercial product developments.
The new roles are effective immediately.
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