Avid Collective announced Avid Originals, with four short form shows across podcast and social video platforms to launch across Avid Media’s Brands on this Friday.
The shows have been created to tap into passion points, with the goal of driving deeper connection and engagement with audiences across Avid Media’s owned media brands.
The show topics: sustainability in a weekly two-part podcast called The Thriving Planet Podcast; interviews with eco-warriors using a multi-platform approach called I’m Saving The Planet; a travel show with unique Australian destinations using social video called Travel Experiences Australia, and a vlog-style product test show called Add To Cart Tries.
Avid Collective MD Luke Spano said Avid Originals was created due to the lack of engaging, short-form, original content in Australia.
“We think there is a real opportunity to better connect Aussies to their passion points via high-quality, accessible, and easily consumed original content,” he said.
“We know from the growth of our media brands over the past three years, which now reach over 6 million Australians every month, that our audiences want more original content produced by Australians, for Australians. So, the ethos of Avid Originals is to create content that is highly relevant to our engaged local Aussie audience, with the vision of building hyper-engaged communities, bonding over the passion points our audiences love and share.”
Each of the Avid Originals will go live this week, with new episodes published across all major social and podcast platforms regularly, mobilising a unique distribution plan and schedule per show. The shows will be available on Avid’s media brands: ‘Add To Cart’, ‘For The Home’, ‘Where To Travel’ and ‘Thriving Planet’
Avid Media is already in sponsorship discussions for the Originals shows with a beta test group of advertisers and will be opening discussions to the broader market from March.
The shows:
The Thriving Planet Podcast
A weekly two-part podcast that wraps up and breaks down the most relevant sustainability news stories from the week that was, and dives into more complex sustainability questions, providing useful and accessible recommendations for how to be more sustainable. It’s the new way of doing environmental news. New episodes published twice a week.
I’m Saving The Planet
An interview-style, multi-platform series where Thriving Planet reporter Mary Jo Dowsett gets to know the eco-conscious movers, shakers, thinkers, and inventors to uncover how they’re helping to save the planet, as well as insights into their journey to a more sustainable life. New episodes published fortnightly.
Travel Experiences Australia
Where To Travel journalist Alessandra Allegretti sits down with experienced globetrotters to uncover Australia’s ultimate destinations. Through weekly interviews with wanderlust-fuelled travellers, Travel Experiences showcases exceptional Australian locales and the people who know how to get the most out of them. New episodes published weekly.
Add To Cart Tries
A vlog-style show where Avid’s in-house Add To Cart talent put products to the test. The show will uncover all the ins and outs of must-have and niche items in an informative yet highly entertaining way. There will be banter, honest opinions, and live-in-the-moment trials all for the sake of equipping audiences with everything they need to know to influence their own product purchases. New episodes published fortnightly.
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