Avid Collective has unveiled Avid PubSuite, a platform for branded content campaigns.
The platform, which has been custom-built for the digital publishing industry, aims to reduce publishing time and drive revenue growth.
Avid PubSuite offers a range of tools, customised for different stages of the campaign process, from pre-sales advertiser engagement through to post-campaign reporting, which can be independently leveraged or used as a connected ecosystem.
It has been designed to help solve the limitations of branded content channels, particularly the lack of standardisation and buying accessibility for agencies and advertisers, as well as the resource-heavy demands of campaign management.
Avid PubSuite will be headed up by long-time Avid senior executive, Chloe Patterson, who has been appointed the new head of Publisher SaaS.
Under her remit, Patterson will oversee the entire Publisher SaaS business unit, while also creating and delivering the go-to-market strategy for the platform’s launch in Australia and the UK.
Avid Collective MD Luke Spano said releasing a market-first platform for branded content is critical to solving the current limitations of the channel.
"As a business, we hope that by solving these limitations, we can significantly reduce the costs of running branded content campaigns for publishers, increase the investment in the channel and improve the experience of running campaigns for all parties involved," he said.
Avid Collective GM Ezechiel Ritchie Patterson's impressive background in digital media and breadth of experience in publishing make her the perfect person to lead the Publisher SaaS business.
"Her expertise and deep understanding of the publishing landscape will enable us to support our publisher partners, deliver the growth they are after, and provide a better experience for advertisers, publishers and audiences. We’re very excited to see the impact she will make," he said.
Patterson said having worked in the publishing industry for most of her career, she has a deep understanding of the value Avid PubSuite will bring to advertisers and publishers.
"It is truly a game-changer for the branded content space, and I look forward to ensuring its successful implementation in both Australia and the UK," she said.
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