Avid Collective has launched the Avid Platform 2.0, making it easier for brands to better reach and engage Australian audiences through native content campaigns with more than 140 publishers including Daily Mail Australia, passion point publishers such as We Are Explorers and Mouths of Mums, and local tastemakers Junkee and Gourmet Traveller.
Avid Collective has invested significantly in enhancing its existing platform offering and building new tools including Campaign Planner - where brands can plan native content campaigns leveraging 550+ products from 140+ publishers, as easily as online shopping, and build customisable media plans in under 10 minutes - and Campaign Workflows, a campaign management tool that handles each step of the campaign process, making it simpler than ever to run campaigns.
Automated Campaign Timelines helps keep campaign timelines on track by having defined required actions and deadlines at every step of the campaign, while Dynamic To- Dos provide to-dos for each stakeholder within the campaign, In-Line Content Editor & Workflows give a new way to collaborate during content production with review, feedback, and suggestions functionality to make working with content at scale easy and Integrated Live Reporting Dashboards present a transparent, unified interface across multiple sources that provides greater visibility and better optimisations.
Luke Spano, MD at Avid Collective, said brands are constantly looking for ways to better engage audiences, and with the release of Platform 2.0, the company is poised to help them do it more effectively than ever before.
"We’ve unlocked native content at scale with some of the most influential publishers in the country, and we believe this will be a major step in changing the advertising landscape," he said.
"Marketers and agencies have already driven strong outcomes using our ‘1.0’ platform offering, which is why we’re excited to launch Platform 2.0. It will change the industry’s perspective on the opportunity that native content provides to brands.”
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