Avid Collective has appointed Ezechiel Ritchie commercial director.
The incumbent CD Tom Gunter remains with the business, shifting to product director, focused on developing the commercial offering and leading the enhancement of the capabilities of the Avid platform.
Ritchie will be responsible for driving revenue and growth for the business across a broad remit, including sales and partnerships, solutions and strategy, and client success. He will report to Avid Collective managing director, Luke Spano.
Ritchie comes to Avid Collective with more than 15 years’ experience in digital, ad tech and fast-growing start-ups. He was most recently the APAC general manager for creator video tech platform Jellysmack.
Ritchie has also held senior roles at native ads platform Taboola and has also worked at Google for six years in roles in Australia and Europe.
Spano said Ritchie’s appointment was a significant hire for the business.
“Hiring Ezechiel is a massive step for the business. He brings a wealth of industry experience, particularly in growing and scaling businesses that are disrupting their category, and his expert leadership skills will be essential in managing and mentoring our commercial team to drive further growth,” Spano said.
“Ezechiel is well-known for his ability to bring out the best in his team and we’re confident he will be able to further enhance the client experience across each stage of the lifecycle, ultimately strengthening our advertiser partnerships, and adding further growth for our business.”
Ritchie said he is thrilled to be joining the Avid Collective team and its leadership.
"The business has seen tremendous growth over the past couple of years and I am looking forward to assisting the business and its brand partners to unlock the true potential of native content," Ritchie said.
"Avid has a very unique offering in delivering high-quality native content at scale for agencies and brands, by making it simple, strategic and scalable.
"We’re just scratching the surface and I’m very optimistic about the future growth of the company.”
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