Independent Avenue C has been appointed to media planning and buying for global appliances brand KitchenAid following a closed pitch.
KitchenAid was impressed with Avenue C’s experienced and knowledgeable team and loved that those pitching would be the team running the account from beginning to end.
Bec Edwards, marketing and e-commerce director ANZ at KitchenAid, said the brand is so excited to be working with the team at Avenue C.
"It is clear that they have a deep level of knowledge and passion for media and we are looking forward to working with them as we bring KitchenAid to even more kitchens across Australia and NZ,” Edwards said.
Melissa Mullins, managing partner at Avenue C, said the agency is thrilled to be working with such an iconic brand.
"Who doesn’t want one of those beautiful mixers on their counter top?! The KitchenAid team have already achieved amazing things and we cannot wait to grow the business even further," Mullins said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.