Independent media agency Avenue C has won the media account, excluding SEM, for financial technology platform QuickBooks, owned by Intuit, after a competitive pitch.
The incumbent was UM.
Intuit Australia marketing director Jane Merrick said Avenue C’s offering intrigued the team, as it’s a unique media agency proposition within the Australian market.
"The level of industry knowledge relevant to our category and proven success in growing similar business’s bottom line impressed us from the outset," Merrick said.
"This coupled with what we feel was an unparalleled strategic direction within the pitch process, gave us the confidence that the partnership will enable us to deliver on our commercial objectives.
“Having the continuity of stakeholders that oversee strategy, implementation, and reporting, creates a well informed and seamless operation. This appealed to us over the multiple layers of seniority and complexity in a traditional media house, where continuity can get lost throughout the go-to-market process.”
Avenue C managing partner Will Chapman said the agency is excited with the partnership and look forward to growing and showcasing the QuickBooks’ offerings in the Australian market.
“From the moment we met Jane, AJ and the team we knew we were the right partner for the Intuit business – they are an awesome team with similar values to our business, as well as a challenger brand anchored in reaching Aussie SMBs, accountants and advisors - so right within our wheelhouse," Chapman said.
Avenue C won KitchenAid last week.
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