Online tradie platform hipages has appointed Avenue C as its media agency partner.
The recently ASX-listed hipages has over the past 16 years helped consumers connect with local tradies through its online platform.
In 2018, hipages launched “Change the way you tradie” creative platform which resulted in a 10% uplift in brand awareness.
And hipages’ platinum sponsorship of Australian home improvement program The Block on Channel Nine resulted in a another 10% increase in brand awareness and an 11% increase in brand consideration between April and November 2019.
“We have a unique challenge at hipages in that we’re a marketplace with two distinct audiences; we connect users with trusted tradies across Australia," says Guillaume Papillon, hipages head of brand and communications.
"Not only were we very impressed with Avenue C’s sound understanding of our business and our two different audiences, there is also a clear cultural fit and a shared business ethos that is incredibly important. I’m very pleased to welcome Avenue C to the hipages team.”
Will Chapman, director, Avenue C: “We’re thrilled to be appointed by the hipages business. Their passion for achieving real results through open and collaborative partnerships is perfectly aligned to our business, and we look forward to working together to connect even more Australian homeowners to trusted tradies.”
Avenue C joins creative agency VCCP, PR partner DEC PR , and content production team Visual Domain, to bolster hipages’ integrated brand communications strategy.
Papillon: “We’re at an exciting time for our business with a strong mandate for growth which brand can fuel, and with such a robust roster of agency partners on board we’re in a great position to continue our business success story.”
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