Australian readers have read digital issues over 584,000 times on the Readly platform in 2022, according to its annual reading trends report for 2022.
For the first time, it includes user data of newspapers and reveals differences in reading behaviours.
70% of all titles read by Australians are foreign titles, while tablets are the most popular device for reading.
The most read categories in Australia are: Celebrity & Entertainment (20.9% share of total readership), Lifestyle (11.5% share of total readership) and Interior Design & Architecture (8% share of total readership).
Globally, 286,000 digital issues were read 146 million times on Readly's platform in 2022, with readership spiking in categories such as News & Politics, Craft & DIY and TV, Film & Cinema,
The most popular time to read magazines is on Thursdays at 6pm, whilst for newspapers it is at 7am on Sundays.
When looking at Readly’s 10 most popular categories based on the highest total readership, the category Travel & Regional has gained popularity with its share of the total readership, increasing by 12% globally. The issues attracting most readers during the year were about domestic travel tips.
The monthly average number of newspaper readers who use Readly on a daily basis has increased by 23% this year compared to 2021, while average reading time in the magazine category News & Politics increased by 8% globally.
Australia’s top ten reading categories for 2022 readership and increase YoY:
1.Celebrity & Entertainment - 26%
2.Lifestyle - 36%
3.Interior Design & Architecture - 43%
4.Craft & DIY - 29%
5.Home & Renovation - 46%
6.Food & Drink - 23%
7.Cars & Motoring - 40%
8.Fashion & Beauty - 29%
9.Tech - 13%
10.Health & Wellness - 37%
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