The cost of living crisis in 2023 saw Australians hit retail shopping websites looking for bargains, according to data from Ipsos iris.
Retail-related companies dominated audience growth in the top 100 consumer websites and apps in 2023.
The largest audience growth was on Open AI but this was followed by Temu, Mastercard, Shop App, Afterpay, Doordash, Big W, Dan Murphy’s, Target Australia and Woolworths’ gift cards.
In December, retail website and app audiences maintained the record highs reached in November.
Ipsos iris, the digital audience measurement currency endorsed by IAB Australia, showed that overall in December, Australians aged 14+ spent more than 3.8 hours a day online, up 3.4% on November and totalling 117 hours for the month.
The most consumed website and app categories in December were technology (21 million), social networking at 21 million, followed by search engines (20.9 million), retail and commerce (20.7 million) and entertainment (20.6 million).
Energy & Utilities was the fastest growing category in December, rising by 11.8% compared to November. December was the highest audience all year for the Events & Attractions category (up 7%) as Australians sought information about things to do over the Christmas/summer break, while the Games category (up 5.2%) also had its highest audience for the year in December.
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