Queensland-based marketing technology company Adgile Media has secured international financial backing of $4.5 million to fund the first phase of global expansion.
Adgile Media is a media analytics firm using proprietary technology to track every television advertising message, plus all program content, in real-time.
Singapore-based venture capital firm Rajah Blue Media Holdings led the Series A funding.
Adgile is in the process of registering 14 patents globally and is now valued at $22.5 million.
The business has seen strong uptake with major TV network Nine entering into a strategic partnership with Adgile to determine the value and return on a brand's advertising campaign. The business was working closely with Nine's insights division, 9Powered.
Adgile tracks every major broadcast signal in Australia and New Zealand and the partnership with Nine will deliver its TV effectiveness product more broadly in the Australian market.
The company will now roll-out tech installation into Singapore, Canada, Ireland, South Africa, US, UK, Indonesia, Hong Kong and Japan in the next 12 months.
“The Adgile full-stack technology has been developed over three and a half years and is fully operational in Australia and New Zealand,” Adgile chief revenue officer Craig Sevice says.
“Our recently announced partnership with the Nine Entertainment Co (NEC) provides the opportunity to now build the offering out the commercial model at scale in Australia as we roll-out the tech into the global market.”
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