Melbourne born strategy studio Untangld has launched a London venture.
The London office will be jointly managed by two new founding partners, Emily Gray, business Director, and Lawrence Heath, strategy director who both bring a wealth of experience from Omnicom and WPP agencies.
Emily Gray brings extensive knowledge from her combined agency, client, and startup background, having worked with a range of brands such as Diageo, Bank of New York, Vanguard, ANZ, Schweppes Asahi and O2.
Lawrence Heath is a CX practitioner with more than a decade's of experience defining customer centric strategy. He has collaborated with major brands such as Mars, O2, Mazda, Coutts, and TalkTalk, and is passionate about prioritising innovation to unlock business growth.
Jamal Cassim, co-founder of Untangld, said the agency wouldn't entrust Untangld with anyone else.
"Emily and Lawrence both have the rare talent to operate at every altitude of business, from 30,000 feet to ground level," Cassim said.
"Mixing strategic rigour with an insatiable curiosity to understand how to help brands win. They are exactly who you want sitting with you in the C-suite."
Emily Gray, founding partner and business director Untangld, said countless business and marketing leaders are crying out for someone to help them navigate an increasingly expansive and fragmented landscape.
"From brand, to media, to technology, to communications - there is huge opportunity but too little guidance. Adding to this confusion is a chaotic and self-interested traditional agency model biased towards its own commercial outcomes," Gray said.
"The breadth of business challenges today requires a different model, one that offers blissfully agnostic, jargon-free, actionable strategy. Untangld isn't for everyone, but has caught fire with ambitious business and marketing leaders who are serious about the impact they want to have."
Untangld is a founding partner of ‘by the Network’, an independent creative network comprised of the world's top independent specialist agencies, and is known for its borderless team of experts in creative, strategy, production and tech.
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