Nielsen Ad Intel has revealed which brands invested the most in Australian advertising in the lead up to this year’s Black Friday sales in November.
Retail giant Harvey Norman topped the list, followed by Myer and Chemist Warehouse.
TV, radio, print, digital, and outdoor ad spend for the whole retail sector in November hit $187 million.
"These Ad Intel numbers for the Black Friday sales clearly show that retail’s ‘big guns’ are strongly backing advertising as the best way to connect brands with customers during one of the most competitive retail periods of the year," says Nielsen Ad Intel's Australia Commercial Lead, Rose Lopreiato.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.