Australian Outdoor Media (AOM) and nettlefold have joined the Outdoor Media Association (OMA).
AOM COO Carlos Reyna said the team at AOM are proud to be part of the industry association to drive innovation for advertisers.
"Understanding more about audiences and how to best engage with them is at our core, and we are excited to bring our knowledge to the broader OOH ecosystem," he said.
Michael Nettlefold, MD of nettlefold, said together with his brother Barclay (the founder of QMS) and his father David Nettlefold, there's a proud family history in OOH media.
"We are pleased to again be a part of the OMA and look forward to being able to provide an ongoing meaningful contribution," he said.
OMA CEO Elizabeth McIntyre said the OOH industry is going from strength to strength, just having reported a year-to-date net media increase of 12.8%.
"Having more media owners join the association means more accurate reporting of revenue and standardisation around policies and measurement that make it easier to buy the channel," she said.
"As we move closer to the launch of our new audience measurement platform MOVE 2, we represent close to 100% of the signs in Australia.”
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