Bronwyn Heys
The Australian Marketing Institute (AMI) has launched a globally aligned competency assessment tool.
The tool enables businesses to evaluate and develop their teams’ marketing skills, identify marketing skills gaps, while empowering individuals to take charge of their professional growth.
Globally benchmarked, and built on the expertise of marketing leaders, academic institutions and industry professionals, the tool provides internationally recognised best practices and is relevant to all stages of a marketing career, from junior roles to leadership.
Australian Marketing Institute CEO Bronwyn Heys said the value of investing in talent development cannot be underestimated.
“With AMI’s Competency Tool, businesses can build stronger, more capable teams, while marketing professionals can create personalised career development plans that evolve with them at every stage of their professional journey," Heys said.
Grounded in a comprehensive framework of 25 core marketing competencies and 8 specialised digital sub competencies, including AI, critical marketing, business, and people skills.
The tool can also connect users with over 100 courses mapped directly to specific marketing competencies. This alignment allows marketers to continually upskill, stay ahead of industry trends, and explore career opportunities that align with their evolving aspirations and expertise.
“As the global marketing landscape continues to transform, the Tool will provide leaders and their teams with the insights needed to stay ahead of the curve," Heys said.
“AMI is not about providing short term solutions, rather we are focussed on long-term marketing team development, and we encourage marketing decision-makers such as CMO’s and HR professionals responsible for upskilling teams, to use the Tool and gain actionable insights into their teams’ strengths and the areas that need improvement."
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