The Australian Marketing Institute (AMI) has announced the four successful projects for its Australian & New Zealand Marketing Academy (ANZMAC) Academic Grant competition, which recognises entrants for their contributions to help bridge the gap from industry to academics.
- Massey University (Ethical and viable solutions following the deprecation of the third-party cookie in programmatic advertising)
- University of New South Wales (Media Customer Lifecycle: Drivers of Customer Loyalty and Retention)
- Swinburne University of Technology (The Impact of Generative AI on Advertising Agencies)
- University of Wollongong (Consumer resilience in the face of the cost-of-living crisis) were named as the winners of the competition.
A key component of the Australian Marketing Institute’s (AMI’s) charter is to facilitate relevant research for the advancement of marketing practice that will have a beneficial impact upon business, consumers and society as a whole.
John Clay, chair of the AMI Professional Advancement Committee, said that it was a challenging process to evaluate all 42 submissions from 27 universities, especially given the calibre of submissions.
"The available grant funds can cover only a very small share of the total sum requested," he said.
“We have extended our support beyond just the winners, and our corporate supporter Tableau has allocated one free software license (one-year usage) for all applicants, on top of the grants for winners, so all applicants can benefit."
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