The Australian Marketing Institute (AMI) has announced the winners of its 38th AMI Awards for Marketing Excellence.
Marketing Campaign of the Year went to WISE Employment & ntegrity for their WISE Employment campaign on helping people with disabilities find jobs.
EY Brand, Marketing & Communications took home Marketing Team of the Year award.
“AMI’s Awards showcase marketing excellence and provide an opportunity for Australian Marketers to grow as professional," says AMI General Manager Narendra Prasad.
This year there were 16 categories, 7 special awards, and more than 200 entries with 120 judges.
Marketing Campaign of the Year
WISE Employment – WISE Employment + ntegrity, VIC
Sir Charles McGrath Award
Christine Holgate – Australia Post, VIC
Certified Practising Marketer of the Year
Ric Navarro – Norman Disney & Young, VIC
Chief Marketing Officer of The Year
Fabian Marrone – Monash University, VIC
Future Leader of The Year
Akshay Sardana – OPTUS, NSW
Marketing Team of The Year
EY, NSW
Marketing Agency of the Year
ntegrity, VIC
Creativity in Brand, Product or Service Marketing
Australia’s Worst Serial Killer – News Corp Australia + The Heart Foundation, NSW
Brand Revitalisation
We value what you really make – Bank First + 10 feet Tall Agency, VIC
Customer Acquisition Marketing
WISE Employment – WISE Employment + ntegrity, VIC
Social Change Marketing
Australia’s Worst Serial Killer – News Corp + Australia The Heart Foundation, NSW
Integrated Marketing Communications Program
Herbert Adams Relaunch ‘WE ARE PIE-ONEERS’ – Patties Foods Ltd, VIC
Small Budget Marketing
Orchard Rd to Gold! T&G Global Limited – Lachlan McPherson and Friends + Seed Advertising, VIC
Customer Experience Management Strategy
Harmony by AVID Property Group – AVID Property Group + Martins Brand House, QLD
Not for Profit Marketing
Sleep At The ‘G 2018 – Melbourne City Mission, VIC
Public Sector Marketing
Promise to Pause: Remembrance Day 2018 – Clemenger Brisbane + Queensland Government,
QLD
Social Media Marketing
PayPal Influencer Programme – PayPal + Edelman, NSW
Sponsorship Effectiveness
Team up with Dexus – Dexus, NSW
Market and Consumer Research Insights
Reversing a 5-year downturn in course demand – Bastion Latitude + Deakin Univeristy, VIC
Product/Service Revitalisation
Destination: Incentive and Business Insights – Destination Group of Companies + Professor Francis
Farrelly, School of Economics, Finance and Marketing, RMIT University, VIC
Data Driven Marketing Strategy
Winning via a Data Driven Marketing Strategy – Benetas + Next Level Online Marketing, VIC
Customer Retention
Super Anniversary Campaign – TelstraSuper, VIC
Content Marketing
The CMO Show – Filtered Media, NSW
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