Seven in 10 (67%) of marketing professionals are looking for a new job in 2025, according to research from professional networking site LinkedIn.
This is significantly higher than the national average of 59%.
Plus the process is harder for marketing professionals as they are more likely to be ghosted with three in five (60%) say they have experienced ghosting - meaning they haven’t heard back from potential employers after reaching out - compared to 51% nationally.
The trend highlights growing challenges job seekers face in the current market, with three in 10 marketing professionals say that there is too much competition, and 55% agreeing the process has gotten harder over the last year.
The biggest motivators for professionals looking to change jobs this year include the desire for higher wages (49%) and the wish for better work-life balance (36%).
Professionals need to adapt their job search to break through
For many, the job search has become a numbers game and they are increasingly open to exploring new career paths.
Aussie job seekers say they apply on average for seven roles a week, and 65% are seeking opportunities outside their current industry or role, up from 52% last year.
Hirers are also increasingly challenged by people applying for roles that don’t match their skills. Almost a fifth (17%) of HR professionals spend between 3-5 hours a day just reviewing applications, with 95% of HR professionals saying that the majority of job applications received do not meet the listed criteria.
LinkedIn career expert Cayla Dengate said in today's competitive job market, it's tempting for job seekers to apply to as many roles as possible, hoping to increase their chances.
"However, casting a wide net often leads to disappointment and a lack of response from recruiters, rather than leading to a dream role," Dengate said.
“With more people looking for jobs this year, professionals should shift their approach and be more strategic in applying for roles that match their skillset so they stand out.”
LinkedIn's new data shows that 41% of Australians don't know how to match their skills to jobs.
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